From a commercial point of view, if Christmas did not exist it would be necessary to invent it.
Katharine Whitehorn, journalist
Twas the night before Christmas and at the North Pole,
Santa was rockin’ and ready to roll.
His seat belt was buckled, his reindeer were fed,
And Five billion toys were stuffed into his sled.
There were dolls that said “Mama and dolls that said “goo,”
Dolls that made music and dolls that made poo (B2, take note)
There were dolls that grew tall at the push of a button,
And a doll, best of all, that didn’t do nuttin’.
The above is the opening page from the book "How Murray Saved Christmas" written by Mike Reiss and illustrated by David Catrow.
From the cover leaf, we learn that when Santa is knocked out cold by a Jack-in-the-Boxer, deli-owner Murray Klieiner reluctantly agrees to take his place. He may not understand the subtleties of the job, or agree with Santa’s opinions on who deserves toys, and he definitely cannot remember the names of all those reindeer. But with the help of a pushy elf and an eager-to-believe young boy, Murray finds that even though he’s not big enough to fill Santa’s suit, he’s go more than enough heart to get the job done.
And how, you might wonder, did Santa get fat?
Just thank Murray’s chocolate-chip cheesecake for that!