It sounds odd at first, but it sticks with you. And, frankly, we like the images it conjures up in the heads of unsuspecting participants in our recently conducted unbiased polls.
As for why we picked it, it's an anagram. Of something.
Other possibilites we reviewed include:
As for what we'll do here, there are no rules. Except for the one about having no rules - that's our only rule. So it should really be, "There are no rules except our rule about having no rules." Or maybe "There is only one rule - we have no rules."
Anyhow, we invite you to join us and enjoy our period of adjustment.