I know why products often are $19.95 or some such price – because it sounds cheaper than twenty bucks, and only costs the seller five cents to have a low-sounding price. But how does “$2.47 and nine-tenths” really benefit anyone? You’re not expected to pay in fractions of a penny; the price is rounded up to the next even cent. So why bother? Is it just to annoy us? I think so. And it’s working.
But rather than just rant here, I am offering a solution to the problem, and I ask nothing in return – no recompense, no gratitude, no nothing.
Dear Oil Company Executives,
I, a humble supplicant of the petroleum-based faith, implore you to please just charge us a real price per gallon of gas. Round up to the nearest cent, and let us get on with our days.
Thank you, O Mighty Ones.