Saturday, August 06, 2005

Abstolue prefection.

Nothing makes me happier than seeing the word "perfect" misspelled. Of course, the advertisement copy had me smiling even before I saw the error.

1 comment:

Anonymous said...

B2, you have chosen to showcase my favourite product. (Deep Sarcasm intended)

Q-ray, the product that does nothing, and for some time claimed to do nothing.

The problem with Q-Ray in Canada is that for some time, the company could advertise but make no specific Health Claims.

Why; because the manufacturer could not show that the product actually did anything.

Now they can advertise but only say that it makes you feel better, but not in what way because it is different for everyone, and not how because besides speculation they don't really know, at least not scientifically.

I guess they refrained from calling it perfect and used prefect, because like the efficacy of their product they couldn't claim something that wasn't true.

And as for all those that swear by Q-ray. Well placebos can be useful?

For those of you that do not understand what a placebo or its effect is I have included the definition below.

What I find laughable is that I have actually run into people that think a placebo much like the Q-Ray, is actually a medicine with active ingredients or properties.

Definition: The placebo effect is the measurable, observable, or felt improvement in health not attributable to treatment. This effect is believed by many people to be due to the placebo itself in some mysterious way. A placebo (Latin for "I shall please") is a medication or treatment believed by the administrator of the treatment to be inert or innocuous. Placebos may be sugar pills or starch pills. Even fake surgery and fake psychotherapy are considered placebos.