Volkswagen is famous for its "Lemon" ad, and everyone remembers the recent TV spots featuring "Da Da Da" and "Mr. Roboto." But I was nonetheless surprised to laugh out loud at the newest VW ad in this week's issue of Newsweek, for the new Passat. I wish I could show it to you, but you'll have to settle for my description:
The entire bottom half of a two-page spread is alloted to the ad, which features a Passat in the lower right corner, surrounded by a couple dozen square-cropped photos, each with a number such as 20/120 -- the photos are each symbolic of one of the car's "120 not-so-standard features." It's nicely done -- there's a small caption on the side of each photo that explains it (20/120 is fireworks, which represents LED tailights).
Biut that's not the good part. The good part is that one of the pictures says 121/120, and is a cute picture of a capuchin monkey. Curious, I read the caption:
"Not a feature. We just like monkeys."
P.S. If you haven't seen one of my all-time favorite television ads, Starbuck's Doubleshot commerical called "Glen," download it from this site.