We at Toner Mishap extend a hearty thanks to the gang at JewSchool for the tip on this story. But first, a word to the wise: whenever you read the word "kabbalah" in the following news item, please substitute "commercial venture masquerading as kabbalah"; thanks.
The merchandising-minded spiritualists at the trendy Kabbalah Center are launching a new Kabbalah energy drink, and they’re hoping that Kabbalah devotee Ashton Kutcher will be the face of the new beverage.The whole story is part of the gossip pages at MSNBC.
“We’re going after the Red Bull market,” said spokesman Darin Ezra. “But Kabbalah Energy Drink tastes better. And it’s infused with Kabbalah water, which is holy water.” So does it have mystical healing powers, like Kabbalah water is supposed to? “I’m not going to comment on that,” said Ezra.
P.S. From the Red Bull website: "Red Bull® energy drink is kosher. This has been certified by the KF FEDERATION OF SYNAGOGUES, Rabbi M.D. Elzas, LONDON. Before issuing this certificate the production site and the origin of the ingredients were inspected and checked by an official of the Federation."